When their existing POS solution started to hold back plans for new initiatives, Woolworths selected MATRA's FREEDOM solution as a replacement. Deployed on schedule, FREEDOM has delivered a better than 10% transaction throughput improvement, allowed a reduction in the number of lanes throughout their stores, freed employees to work the shop floor and dramatically reduced training costs. On top of that, FREEDOM is now underpinning Woolworths' multi-channel sales and in-store efficiency strategies.