Probably one of the toughest multi-format retailing environments, amusement parks require the retail system to cover everything from ticketing and general merchandise to bars, fast food and fine dining restaurants.

The customer relationship is also different, with visitors returning infrequently, but having an intensive experience while on site. The retail environment must be geared towards maximizing revenue during a visit and providing incentives for repeat visits.

FREEDOM operates in some of the largest parks in the world with some of the largest operators. As well as handling the sales channels, FREEDOM is also at the heart of programs such as stored value cards, line-busting and interactive kiosks.

These applications deliver operational excellence in some of the largest and most demanding theme park installations in the world. This platform removes the shackles of technology and allows customers to focus creativity and passion on improving the guest and operator experience.